Joakim Hukkelberg

Founder of The 101% Podcast and creator of The 101% Discipline System. His mission is to help people build discipline, strengthen their mindset, and become more than they were yesterday.

Growing up on a small island on the west coast of Norway, Joakim developed a strong work ethic from an early age. Throughout his career, he has worked in several demanding industries, including over 12 years at sea as a fisherman and able seaman, followed by industrial maintenance and mechanical work onshore. These experiences taught him resilience, responsibility, and the importance of showing up every day—regardless of how you feel.

In October 2024, Joakim made one of the biggest decisions of his life. He sold his apartment, left the security of a stable full-time job, and committed himself to building The 101% Podcast. It was a bold and uncertain step, driven by a desire to create something meaningful that could positively impact other people’s lives.

His journey has not always been easy.

Between 2007 and 2013, Joakim lived in Thailand. While the first years were some of the happiest of his life, the final years became a personal struggle with alcohol addiction. In 2013, he returned to Norway with his daughter to start over and rebuild his life from the ground up. After completing four and a half months of rehabilitation, he committed himself to living with discipline, responsibility, and purpose.

Today, Joakim has been sober for 13 years.

He describes that decision as the single most important turning point in his life. Living sober has allowed him to experience life as it truly is—with clarity, gratitude, and presence. It has shown him that some of life’s greatest moments are found in everyday experiences, and that true happiness comes from being fully present. His journey has taught him that lasting change doesn’t come from motivation alone, but from the daily decisions and habits you choose to follow, even when life is difficult.

For more than a decade, Joakim has dedicated himself to studying mindset, discipline, habits, psychology, and personal development. Through thousands of hours of reading, listening, learning, and practical application, he has developed systems that have transformed his own life.

Those lessons eventually became the foundation of The 101%.

Today, although the podcast has come to an end after 141 episodes, the mission continues. Joakim now focuses on creating practical digital tools, courses, and resources that help people stop relying on motivation and start building lasting discipline. His goal is to equip people with simple, practical systems they can use every day to create meaningful and lasting change in their lives.

His belief is simple:

Discipline creates freedom.

And becoming your 101% self starts with the choices you make today.

If Joakim’s story resonates with you, the next step is simple.

Start building the discipline that will help you become more than yesterday.